MITRE ANNOUNCES NEW PARTNERSHIP WITH AFF SUZUKI CUP
ALONGSIDE LAUNCH OF NEW MITRE DELTA V12S FOOTBALL

Mitre Sports International is proud to announce it is the Official Football Supplier to the AFF Suzuki Cup 2014 co-hosted by Singapore and Vietnam. It is a biennial football competition organised by the AFF (Asean Football Federation) and contested by the national teams of South East Asia.

The AFF Suzuki Cup 2014 teams will play with Mitre’s brand new professional football, the Delta V12S. The new ball retains Mitre’s unique 12 panel construction that featured on the V12 model, offering enhanced aerodynamics, optimising the speed and accuracy of a shot. A more visible and recognisable graphic made up of non-organic shapes causes visual surface disruption ensuring maximum visibility from any angle. The bright colour allows you to see the ball quicker, easier and at faster speeds.

Greg Cowan, Vice President of Business Development comments: “This new partnership with the AFF Suzuki Cup 2014 is a great opportunity for us to build brand awareness on a global scale, whilst creating new sales opportunities in countries where football is watched and loved by millions. Football is proven as the number one sport in the region and the AFF Suzuki Cup 2014 provides us with a new platform to demonstrate the technological advancement of our products whilst encouraging purchase amongst amateur players and fans.”

Will Klug, Marketing Brand Manager stated, “At Mitre we are obsessive about technical innovation, and committed to improving the quality of play at every level. The new Delta V12S is no exception. It has been extensively tested and player feedback has been incredibly positive. We remain dedicated to being at the heart of football and improving the quality of play at every level.”

Singapore will stage the AFF Suzuki Cup at its new 55,000-seat National Stadium. The group in Vietnam will be played at the My Dinh National Stadium in Hanoi.
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Notes to editors Mitre
Mitre continues to lead the way in football development, and is proud to have been the exclusive ball supplier to The Football League for over 30 years. With a recently renewed partnership, Mitre is set to provide ‘real football’ with footballs for many years to come. Mitre is proud to have seen so many fantastic goals scored in The League and look forward to celebrating the winner of this prestigious award.

Media enquiriesMercieca on behalf of Mitre Tel: +44 20 7485 0100 mitre@mercieca.co.uk

Mitre video links and press release: https://pentland-brands.app.box.com/2014AFFSuzukiCup