Official Press Release

MITRE SPORTS INTERNATIONAL ANNOUNCES NEW PARTNERSHIP WITH AFF SUZUKI CUP

UK football brand Mitre is proud to announce it is the Official Football Supplier to the AFF Suzuki Cup 2014 co-hosted by Singapore and Vietnam. It is a biennial football competition organised by the AFF (Asean Football Federation) and contested by the national teams of South East Asia.

Comments vice president of product and marketing at Mitre Chirag Patel: “This partnership is a great opportunity for us to build brand awareness on a global scale, whilst creating new sales opportunities in countries where football is watched and loved by millions. Football is proven as the number one sport in the region and the AFF Suzuki Cup provides us with a new platform to demonstrate the technological advancement of our products whilst encouraging purchase amongst amateur players and fans. Mitre is dedicated to being at the heart of football and improving the quality of play at every level.”

Singapore will stage the region’s most prestigious tournament at its new 55,000-seat National Stadium, which is due to open in the coming weeks. The group in Vietnam will be played at the My Dinh National Stadium in Hanoi.

-ENDS-

About Mitre:

Established in England in 1817, Mitre is recognised as the World’s oldest manufacturer of footballs. Now leading the way internationally in the manufacture of balls, boots and accessories for football, rugby, and netball, Mitre continues to push the boundaries of sporting technology.

Mitre is the registered trade mark of Mitre Sports International Limited.

All rights reserved

For more information, please contact:
Mercieca PR
Gemma Oakes
PR Director
E: Gemma.Oakes@mercieca.co.uk
T: +44 (0) 20 7482 8591

Mitre Sports International
Katie Sheeran
Marketing Executive
E: katie.sheeran@mitre.com
T: +44 (0) 208 970 6238

TeamWork Sports LLP
Alfred Toh
General Manager
E: alfred@teamlink.sg
T: +65 66946330